Hi! I'm Helena Way. I'm based in São Paulo, and creating worldwide.
I'm a creative and strategy director specializing in AI, brand PR, brand experiences,
and futuristic & innovative Web3 projects.
 
Latest Awards

2024
Indicated in "The 10 Most Impactful Women in Ads & Influence 2024"
of Analytics Insight Magazine UK

2023
Featured in The 10 Most Influential Women Leaders Reforming Business in 2023
The Women Achiever US & Worldwide

Indication to "The Top 30 Influential Women Making Ads in 2023" issue
of The Women Achiever Magazine UK & Worldwide

Golden Globes McDonald's + Creata
- Best Case of Brand Loyalty
- Best Trade Campaign
- Best Business Transformation Case
- Best Brand Building Campaign
- Best Integrated Communication Case

2022
Awarded "The 10 Most Impactful Women in Technology 2022" by Analytics Insight Magazine UK

2021
Indicated in "The 10 Most Impactful Women in Technology 2021" of Analytics Insight Magazine UK

2020
A' DESIGN AWARDS Italian Best Design for PSA new catalogs - New SUV 5008 - ITALY

2019
BEST DESIGN for new Startups, GOOGLE G-Campus
São Paulo - BRA

2018
BEST DESIGN SPRINT SÃO PAULO - GOOGLE Campus + Chicas Poderosas
São Paulo - BRA

2018
Design Thinking Master - MASTERTECH
São Paulo - BRA

2017
Digitalks Digital Day - Master certificate
São Paulo - BRA

2016
Specialization of Special Graphics and Prepress Professional Finish - PANCROM
São Paulo - BRA